Luck Is An Attitude

This summer MARTINI launched an exciting new campaign to find the next female MARTINI advertising star with Christian Louboutin as the international judge. Named after the MARTINI Royale drink, The MARTINI Royale Casting is a global search to find a woman who demonstrates the philosophy of MARTINI ‘LUCK IS AN ATTITUDE.’ To launch the search, Christian Louboutin hosted a star-studded celebrity party at the Design Museum London, home to his exhibition, showcasing twenty years of his designs and inspiration. Celebrity attendees included The Saturdays, David Gandy and designer Matthew Williamson. The female casting star competition follows the successful launch of Martini’s ‘Luck Is An Attitude’ competition in 2011 to find a male model, launched by supermodel David Gandy.